Contact Center Solution

A contact center also referred to as a customer interaction center is a central point from which all customer interactions across various channels are managed. Their primary purpose is to provide customers with efficient and effective technical support, customer service and sales assistance.The contact center typically includes one or more call centers, but may also include other types of customer contact, including emails, webchats and social media interactions. Contact centers are often integrated into an enterprise’s customer relationship management (CRM) strategy.Contact centers are growing in importance as customers increasingly expect businesses to be consistently available on various channels, not just over the phone. The multichannel approach that contact centers take allows them to create better customer experiences by refining customer service, increasing efficiency and improving their insights into their customers’ behaviors and needs.

Genesys